Urfi Javed—now rebranded as Urfi Javed—is an Indian internet personality,TV actress,and social media influencer. She rose to fame after participating in Bigg Boss OTT (2021) and starred in reality shows like Follow Kar Lo Yaar and The Traitors India (which she won in July 2025). Known for her bold sartorial choices and entrepreneurial ventures, her income streams include acting, endorsements,fashion collaborations, and reality TV prize money.
Personal Details
Latest Estimate (2025)

- High-end estimate: ₹173 crore (~$21 million) as of late 2023, including her acting, endorsements, and rumored real estate assets.
- Fact-check counter-claims: Koimoi reports her net worth fell to ₹12.57 crore (~$1.5 million) by August 2024.
- Alternate breakdown: Bombastic lifestyle sites suggest her assets may be around ₹50–55 lakh ($70,000), with earnings per TV episode between ₹25–35 lakh ($30–40 k)
- Recent mention: Business Today (July 2025) notes a range from ₹50 crore to ₹173 crore depending on sources.
Earnings Breakdown
Acting & Reality Shows

- Charges approx. ₹30 k per TV episode.
- Won ₹35.25 lakh from The Traitors India in July 2025
Brand Collaborations & Fashion

- Earns through endorsements and sponsored social media posts, leveraging her 5 M+ Instagram following.
- Building a shapewear/fashion line, hinting at entrepreneurial income.
Assets & Investments
- Media claims include property holdings worth ₹150 crore.
- More modest estimates suggest assets in the ₹40–50 lakh range.
Conclusion
While sources widely quote ₹173 crore (~$21 M) as Urfi Javed’s net worth, there’s no transparent evidence of such immense wealth. More grounded estimates from financial fact-checks place her net worth between ₹10–50 crore. The truth likely lies somewhere in between a successful influencer with healthy brand revenues and reality-show payouts—but not necessarily the upper-tier mogul some tabloids suggest.