Yumble, a kids’ meal-subscription service founded by David and Joanna Parker, originally pitched on Shark Tank Season 10 asking for $500,000 for 4% equity (valuation: $12.5 million). They landed a deal with Bethenny Frankel—later restructured to 6%, placing the valuation around $8.33 million at the time. Although their Shark Tank deal ultimately folded, Yumble achieved strong early growth: $1.3 million in revenue, with 30% monthly growth, and a customer acquisition cost of $40.
Personal & Company Details
| Category | Details |
| Founders | David Parker & Joanna Parker |
| Founded | ~2017–2018 |
| Shark Tank Ask | $500,000 for 4% equity (initial valuation ≈ $12.5M) |
| Shark Tank Deal | Bethenny Frankel: $500k for 6% (valuation ≈ $8.33M) |
| Early Revenue | $1.3 million in sales; 30% monthly growth |
| CAC (Customer Cost) | $40 per customer acquisition |
| Deal Status | Shark Tank deal collapsed; received alternative funding; acquired by Dibz Kidz in Dec 2022 |
| Post-Acquisition | Shifted to pre-packaged lunch/snack kits under Dibz Kidz; ceased operations Feb 2024 |
| Current Net Worth | $12.21 million (2025 estimate by SharkTankInsights) |
Shark Tank Pitch
- Why Yumble started: Inspired by the founders’ parenting struggles to feed picky eaters healthy meals.
- Pitch highlights: Already in 26 states by 2018; priced $6.99–$7.99 per meal; included fun kids’ collectibles.
Initial Growth
- Bethenny’s investment: Offered $500k for 15%, later finalized at 6%.
- Performance metrics: $1.3M revenue, 30% monthly growth, 70% reorder rate. CAC cut from $100 to $40.
Post-Show Developments
- Although the Shark Tank deal never closed, Yumble continued expanding with other investors.
Acquisition by Dibz Kidz
- December 2022: Acquired by Dibz Kidz, shifting focus to packaged snack kits.
Business Shutdown
- Ceased operations in February 2024, as announced by General Mills G‑Works.
Current Net Worth
- Initially valued: ~ $8.3 million at Shark Tank deal point.
- Varied estimates: Another source notes $7.8 million by 2022.
- 2025 estimate: $12.21 million, based on growth post-acquisition.
Conclusion
Yumble’s journey demonstrates rapid early growth, buoyed by Shark Tank exposure, but highlights challenges in the competitive food delivery market. After its pivot and eventual closure, the brand’s net worth (~$12 million) stands as a testament to its initial impact—and serves as a cautionary tale of post-acquisition pitfalls.
